Claro – Less than a minute
Project Goal:
We’ve made a fun “e-card” campaign to introduce a new offer from Claro (mobile company).
The offer: Less than one minute calls are Free.
We decided to show that one minute is actually a lot of time. And made some funny animation based on repetition to show that – in fact – one minute is a good time for ’straight to the point’ conversations.
The cool thing was to create an online media campaign with a new approach:
Sell the concept and transform simple banners on ‘e-cards banners’ that people could send to friends by email or embed on their orkut/blog.
My Role:
- Concept
- Art Direction, Design
Project Duration:
2 Weeks
Claro Cine
Project Goal:
Mobile Phone company Claro, brought to Rio de Janeiro Cinema Open Air. It was a 20 days event with one or two movies everyday on a gigantic screen. After that, people enjoyed musical shows.
The site was built to inform users of the event content.
Initially, the idea was controlling the site through users mobile phone as we use Remote Control to switch Channel on a TV. And for that matter, we’ve tried to make an “iPod-like-navigation”. Unfortunately, the production was too expensive and we had to stick to a keyboard navigation.
My Role:
- Concept
- Art Direction, Design
Project Duration:
2 Weeks
Unibanco ATM Wallpaper
Project Goal:
We were asked to make some wallpapers for all the Unibanco ATMs walls.
Unibanco is a Brazilian bank which know is called Itaú-Unibanco.
My Role:
- Design
Claro Father’s Day
Project Goal:
Microsite for Mobile Service Company to celebrate Father’s day. Users can send messages to their fathers by microphone or telephone to express their feelings on them. Users could also view special offers.
My Role:
- Concept
- Art Direction, Design
- Illustrations and Animation
- Characters Animation: Bruno Hamzagic
Project Duration:
3 Weeks
Bayer Pillow
Project Goal:
It’s known that people often take a little nap on the bus, hitting their heads against the window due to the road inperfections. For that, we made pillows to be placed on cars and buses to avoid people hitting their heads. On them, we could read: “Keep the headache out of your road. Bayer Aspirine”.
My Role:
- Concept
- Art Direction, Design
Project Duration:
3 months for implementation
