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Claro Mães

23Apr08


SkolCode

Project Goal:

Microsite for Mobile Service Company to celebrate Mother’s day and promote some mobile services such as great prices, sms and mobiles who takes pictures.
With the site we show both sides of unconditional love of mothers. Mothers point of view and son’s.

My Role:

  • Art Direction, Design

Project Duration:

2 Weeks

Apologyze

30Dec07

I apologyze for the unconvenience. The database was erased by mistake and i am updating all the content. Be patient and soon everything’s gonna be up to date again.
Thanks and a Great 2008 for you all.


SkolCode

Project Goal:

A microsite making part of an integrated campaign to tell people what’s the secret behind the quality of the Skol beer.
Watch the tv commercial and drop by the site to try to understand the mistery. But becareful. The Guardians of the Rounded Code will not make it easy for you.

My Role:

  • Art Direction, Design

Project Duration:

3 Weeks

Skol legendas

15Oct07



SkolCans

Project Goal:

This was my first project published for F/Nazca.
An integrated interactive campaign made for users to put the subtitles on the commercial and send them to their friends. The user can create the subtitles from zero or use some subs already made.

My Role:

  • Art Direction, Design

Project Duration:

1 Week


ArteViaGol

Project Goal:

V.I.A. Gol is an Innovative Art Version. A new yearly party-show which gives a new route to brazilian culture. Art and music are the focus. The experience is multimedia, techie and imaginary. Mixing opera, theatre, cinema, dance, exhibitions, music in all their forms and styles.
Turn up the volume. Use your keyboard. Play. Explore. Those are the website keywords.

My Role:

  • Concept
  • Art Direction, Design
  • Animation

Project Duration:

2 Weeks

Awards:

  • CCSP Brazilian Creative Annual • Silver (2008)
  • Wave Festival • Silver (2008)
  • M&M Online • Gold (2007)
  • El Ojo de Iberoamerica • Gold (2007)

VW Truth

30Apr07


VWTruth

Project Goal:

The new Gol campaign is inspired by the “Chuck Norris Facts”.
With its concept of “show it no mercy,” the campaign reiterates the powers of the most sold and admired car in Brazil, showing that the Gol can take on any challenge.
The campaign has been collaborative and the 10 best quotes have been transformed into unique animations created by the users.

My Role:

  • Concept
  • Art ‘Direction’

Project Duration:

4 Weeks & More (Campaign)

Awards:

  • CCSP Brazilian Creative Annual • Silver (titanic, asphalt, superman) (2007)
  • Wave Festival • Bronze (titanic) (2008)

    VWTruth

    Project Goal:

    The new Gol campaign is inspired by the “Chuck Norris Facts”.
    With its concept of “show it no mercy,” the campaign reiterates the powers of the most sold and admired car in Brazil, showing that the Gol can take on any challenge.
    The campaign has been collaborative and the 10 best quotes have been transformed into unique animations created by the users.

    My Role:

    • Concept
    • Art ‘Direction’

    Project Duration:

    4 Weeks & More (Campaign)

    Awards:

    • CCSP Brazilian Creative Annual • Silver (titanic, asphalt, superman) (2007)
    • Wave Festival • Bronze (titanic) (2008)
    • Prêmio Abril • Digital Media Winner (2008)
    • One Show • Merit (campaign) (2008)
    • MMOnline • Gold (campaign) (2007)
    • MMOnline • Silver (titanic) (2007)
    • MMOnline • shortlists (asphalt, superman) (2007)
    • Sinos Festival • Bronze (2007)
    • El Sol • Silver (2007)
    • El Ojo de Iberoamérica • Silver (2007)
    • LIAA • Finalist (2007)
    • FIAP • Finalist (2007)


VWAtoms

Project Goal:

Institutional microsite based on the offline campaign concept.
The main message of the offline campaign was to show that all the VW cars comes from the same atom that we are made of.
With that we’ve decided to make an organic microsite were you could make your own atom and see which car is made with your atom, wich would be perfect for you.

My Role:

  • Concept
  • Art Direction, Design

Project Duration:

2 Weeks


Xmas

Project Goal:

We’ve created a special Christmas promotion for Bauducco, the world’s largest manufacturer of Panettones, and one of the biggest cookie companies in Brazil.
The purpose of the campaign was to promote the Panettone, were consumers could get a free miniature Santa doll. The goal of the site was to publicize the promotion, stimulate Panettone sales and create a magical, emotional environment to maximize desire for the Santa dolls.
But… how to be more magical than the Christmas time itself and all the tales that surrounds it?
For that, we decided to bring him and let you personally talk to him.
The result overwhelmed out expactations as it got viral between mom’s all over the country, mouth to mouth, blogs and e-mails were talking about the website and it’s magical moment.

My Role:

  • Art Direction, Design

Project Duration:

3 Weeks

Awards:

  • CCSP Brazilian Creative Annual • Finalist (2007)

Audi Eminence

06Jun06


tagHeuer

Project Goal:

We were told to develop a superstitial that shown the car main attributes.
We thought on talking about the suspension which is a powerfull attribute in the country due to rough city roads and facility to cross country and highroads when people goes to the beach. We have chosen experimental interaction as Audi represent high technology.

My Role:

  • Concept
  • Art Direction, Design
  • Animation

Project Duration:

2 Week

Awards:

  • Festival de Gramado • Silver


BusinessCard

Project Goal:

Business card for a barista.

My Role:

  • Concept
  • Art Direction, Design

Project Duration:

1 Week

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