Project Goal:

The Brazilian bank Unibanco wanted to publicize among university students a kind of credit that would help them pay for school in case they ran out of funds to continue their studies.
The advantage is that with the University Credit the students only pay half the monthly fee.
The other half would be paid after graduation.

The Solution: We created a story: Joe Bug was broke and couldn’t pay for his studies anymore. To raise the money, he decided to take the Volkswagen Beetle his grandmother gave him, saw it in half and raffle it on his blog. He advertised it mouth-to-mouth, handed out flyers at university entrances. The target identified with the kid’s story and followed him in social networks where they could find him in his blog, Flickr, Twitter, Orkut, youTube. During this phase there was no mention of the bank’s brand.

The result: Tons of emails was sent to John Beetler to know more about the half beetle (from students, to journalists, tv shows etc.) and since the client was revealed the demand for student loan increased more than 1600% pushing the result beyond expectations.

Project Goal:

We’ve made a fun “e-card” campaign to introduce a new offer from Claro (mobile company).
The offer: Less than one minute calls are Free.
We decided to show that one minute is actually a lot of time. And made some funny animation based on repetition to show that – in fact – one minute is a good time for ’straight to the point’ conversations.
The cool thing was to create an online media campaign with a new approach:
Sell the concept and transform simple banners on ‘e-cards banners’ that people could send to friends by email or embed on their orkut/blog.

Project Goal:

The new Gol campaign is inspired by the “Chuck Norris Facts”. With its concept of show it no mercy the campaign reiterates the powers of the most sold and admired car in Brazil, showing that the Gol can take on any challenge.
The campaign has been collaborative and the 10 best quotes have been transformed into unique animations created by the users.

Project Goal:

We were told to develop a superstitial that shown the car main attributes. We thought on talking about the suspension which is a powerfull attribute in the country due to rough city roads and facility to cross country and highroads when people goes to the beach. We have chosen experimental interaction as Audi represent high technology.

Project Goal:

Audi needed a Christmas Card to be sent in December for those traditional wishes. We made it. Put your words and get a try.