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Bayer Pillow
10Jul08
Project Goal:
It’s known that people often take a little nap on the bus, hitting their heads against the window due to the road inperfections. For that, we made pillows to be placed on cars and buses to avoid people hitting their heads. On them, we could read: “Keep the headache out of your road. Bayer Aspirine”.
My Role:
- Concept
- Art Direction, Design
Project Duration:
3 months for implementation
Bayer Sentence
19Apr04
Project Goal:
E-mail marketing to show the benefits of the Bayer Aspirine. As The U.S.A were the top news headlines at that time, we take a trip on a famous interview made by the US Defense Secretary.
My Role:
- Concept
- Concept
- Art Direction, Design
- Animation
Project Duration:
1 Week
Awards:
- Cannes Lions – Shortlist (2004)
