Project Goal:

The Brazilian bank Unibanco wanted to publicize among university students a kind of credit that would help them pay for school in case they ran out of funds to continue their studies.
The advantage is that with the University Credit the students only pay half the monthly fee.
The other half would be paid after graduation.

The Solution: We created a story: Joe Bug was broke and couldn’t pay for his studies anymore. To raise the money, he decided to take the Volkswagen Beetle his grandmother gave him, saw it in half and raffle it on his blog. He advertised it mouth-to-mouth, handed out flyers at university entrances. The target identified with the kid’s story and followed him in social networks where they could find him in his blog, Flickr, Twitter, Orkut, youTube. During this phase there was no mention of the bank’s brand.

The result: Tons of emails was sent to John Beetler to know more about the half beetle (from students, to journalists, tv shows etc.) and since the client was revealed the demand for student loan increased more than 1600% pushing the result beyond expectations.

Project Goal:

We’ve made a fun “e-card” campaign to introduce a new offer from Claro (mobile company).
The offer: Less than one minute calls are Free.
We decided to show that one minute is actually a lot of time. And made some funny animation based on repetition to show that – in fact – one minute is a good time for ’straight to the point’ conversations.
The cool thing was to create an online media campaign with a new approach:
Sell the concept and transform simple banners on ‘e-cards banners’ that people could send to friends by email or embed on their orkut/blog.

Project Goal:

Mobile Phone company Claro, brought to Rio de Janeiro Cinema Open Air. It was a 20 days event with one or two movies everyday on a gigantic screen. After that, people enjoyed musical shows.
The site was built to inform users of the event content.
Initially, the idea was controlling the site through users mobile phone as we use Remote Control to switch Channel on a TV. And for that matter, we’ve tried to make an “iPod-like-navigation”. Unfortunately, the production was too expensive and we had to stick to a keyboard navigation.

Project Goal:

We were asked to make some wallpapers for all the Unibanco ATMs walls.
Unibanco is a Brazilian bank which know is called Itaú-Unibanco.

Project Goal:

Microsite for Mobile Service Company to celebrate Mother’s day and promote some mobile services such as great prices, sms and mobiles who takes pictures. With the site we show both sides of unconditional love of mothers. Mothers point of view and son’s.