Project Goal:

The Brazilian bank Unibanco wanted to publicize among university students a kind of credit that would help them pay for school in case they ran out of funds to continue their studies.
The advantage is that with the University Credit the students only pay half the monthly fee.
The other half would be paid after graduation.

The Solution: We created a story: Joe Bug was broke and couldn’t pay for his studies anymore. To raise the money, he decided to take the Volkswagen Beetle his grandmother gave him, saw it in half and raffle it on his blog. He advertised it mouth-to-mouth, handed out flyers at university entrances. The target identified with the kid’s story and followed him in social networks where they could find him in his blog, Flickr, Twitter, Orkut, youTube. During this phase there was no mention of the bank’s brand.

The result: Tons of emails was sent to John Beetler to know more about the half beetle (from students, to journalists, tv shows etc.) and since the client was revealed the demand for student loan increased more than 1600% pushing the result beyond expectations.

Project Goal:

Microsite for Mobile Service Company to celebrate Father’s day. Users can send messages to their fathers by microphone or telephone to express their feelings on them. Users could also view special offers.

Project Goal:

It’s known that people often take a little nap on the bus, hitting their heads against the window due to the road inperfections. For that, we made pillows to be placed on cars and buses to avoid people hitting their heads. On them, we could read: “Keep the headache out of your road. Bayer Aspirine”.

Project Goal:

V.I.A. Gol is an Innovative Art Version. A new yearly party-show which gives a new route to brazilian culture. Art and music are the focus. The experience is multimedia, techie and imaginary. Mixing opera, theatre, cinema, dance, exhibitions, music in all their forms and styles.
Turn up the volume. Use your keyboard. Play. Explore. Those are the website keywords.

Project Goal:

The new Gol campaign is inspired by the “Chuck Norris Facts”. With its concept of show it no mercy the campaign reiterates the powers of the most sold and admired car in Brazil, showing that the Gol can take on any challenge.
The campaign has been collaborative and the 10 best quotes have been transformed into unique animations created by the users.