Volkswagen Truth
Project Goal:
The new Gol campaign is inspired by the “Chuck Norris Facts”. With its concept of show it no mercy the campaign reiterates the powers of the most sold and admired car in Brazil, showing that the Gol can take on any challenge.
The campaign has been collaborative and the 10 best quotes have been transformed into unique animations created by the users.
My Role:
- Concept
- Concept
- Art Direction, Design
Project Duration:
4 Weeks
Awards:
- CCSP Brazilian Creative Annual – Silver (titanic, asphalt, superman) (2008)
- Wave Festival – Bronze (titanic) (2008)
- Prêmio Abril – Digital Media Winner (2008)
- One Show – Merit (Campaign) (2008)
- MM Online – Gold (Campaign) (2007)
- MM Online – Silver (Titanic) (2007)
- MM Online – Shortlist (asphalt, superman) (2007)
- Sinos Festival – Bronze (2007)
- El Sol – Silver (2007)
- El Ojo de Iberoamerica – Silver (2007)
- LIAA – Finalist (2007)
- FIAP – Finalist (2007)
Volkswagen Atoms
Project Goal:
Institutional microsite based on the offline campaign concept.
The main message of the offline campaign was to show that all the VW cars comes from the same atom that we are made of. With that we’ve decided to make an organic microsite were you could make your own atom and see which car is made with your atom, wich would be perfect for you.
My Role:
- Concept
- Concept
- Art Direction, Design
Project Duration:
2 Weeks
Volkswagen Porcupine
Project Goal:
A microsite to show all the features the Volkswagen Golf can have.
For that, a sweet interaction was created.
My Role:
- Art Direction, Design
- Animation
Project Duration:
1 Week
Awards:
- FIAP – Silver (2006)
- El Ojo de Iberoamerica – Bronze (2006)
