Project Goal:

We’ve created a special Christmas promotion for Bauducco, the world’s largest manufacturer of Panettones, and one of the biggest cookie companies in Brazil. The purpose of the campaign was to promote the Panettone, were consumers could get a free miniature Santa doll. The goal of the site was to publicize the promotion, stimulate Panettone sales and create a magical, emotional environment to maximize desire for the Santa dolls. But how to be more magical than the Christmas time itself and all the tales that surrounds it? For that, we decided to bring him and let you personally talk to him. The result overwhelmed out expactations as it got viral between moms all over the country, mouth to mouth, blogs and e-mails were talking about the website and it’s magical moment.