home
.../browsing April, 2007
Volkswagen Truth
30Apr07
Project Goal:
The new Gol campaign is inspired by the “Chuck Norris Facts”. With its concept of show it no mercy the campaign reiterates the powers of the most sold and admired car in Brazil, showing that the Gol can take on any challenge.
The campaign has been collaborative and the 10 best quotes have been transformed into unique animations created by the users.
My Role:
- Concept
- Concept
- Art Direction, Design
Project Duration:
4 Weeks
Awards:
- CCSP Brazilian Creative Annual – Silver (titanic, asphalt, superman) (2008)
- Wave Festival – Bronze (titanic) (2008)
- Prêmio Abril – Digital Media Winner (2008)
- One Show – Merit (Campaign) (2008)
- MM Online – Gold (Campaign) (2007)
- MM Online – Silver (Titanic) (2007)
- MM Online – Shortlist (asphalt, superman) (2007)
- Sinos Festival – Bronze (2007)
- El Sol – Silver (2007)
- El Ojo de Iberoamerica – Silver (2007)
- LIAA – Finalist (2007)
- FIAP – Finalist (2007)
