Project Goal:

We’ve made a fun “e-card” campaign to introduce a new offer from Claro (mobile company).
The offer: Less than one minute calls are Free.
We decided to show that one minute is actually a lot of time. And made some funny animation based on repetition to show that – in fact – one minute is a good time for ’straight to the point’ conversations.
The cool thing was to create an online media campaign with a new approach:
Sell the concept and transform simple banners on ‘e-cards banners’ that people could send to friends by email or embed on their orkut/blog.