Volkswagen Truth
Project Goal:
The new Gol campaign is inspired by the “Chuck Norris Facts”. With its concept of show it no mercy the campaign reiterates the powers of the most sold and admired car in Brazil, showing that the Gol can take on any challenge.
The campaign has been collaborative and the 10 best quotes have been transformed into unique animations created by the users.
My Role:
- Concept
- Concept
- Art Direction, Design
Project Duration:
4 Weeks
Awards:
- CCSP Brazilian Creative Annual – Silver (titanic, asphalt, superman) (2008)
- Wave Festival – Bronze (titanic) (2008)
- Prêmio Abril – Digital Media Winner (2008)
- One Show – Merit (Campaign) (2008)
- MM Online – Gold (Campaign) (2007)
- MM Online – Silver (Titanic) (2007)
- MM Online – Shortlist (asphalt, superman) (2007)
- Sinos Festival – Bronze (2007)
- El Sol – Silver (2007)
- El Ojo de Iberoamerica – Silver (2007)
- LIAA – Finalist (2007)
- FIAP – Finalist (2007)
Volkswagen Atoms
Project Goal:
Institutional microsite based on the offline campaign concept.
The main message of the offline campaign was to show that all the VW cars comes from the same atom that we are made of. With that we’ve decided to make an organic microsite were you could make your own atom and see which car is made with your atom, wich would be perfect for you.
My Role:
- Concept
- Concept
- Art Direction, Design
Project Duration:
2 Weeks
Bauducco Christmas
Project Goal:
We’ve created a special Christmas promotion for Bauducco, the world’s largest manufacturer of Panettones, and one of the biggest cookie companies in Brazil. The purpose of the campaign was to promote the Panettone, were consumers could get a free miniature Santa doll. The goal of the site was to publicize the promotion, stimulate Panettone sales and create a magical, emotional environment to maximize desire for the Santa dolls. But how to be more magical than the Christmas time itself and all the tales that surrounds it? For that, we decided to bring him and let you personally talk to him. The result overwhelmed out expactations as it got viral between moms all over the country, mouth to mouth, blogs and e-mails were talking about the website and it’s magical moment.
My Role:
- Concept
- Art Direction, Design
- Animation
Project Duration:
3 Weeks
Awards:
- CCSP Brazilian Creative Annual – Finalist (2007)
Audi Eminence
Project Goal:
We were told to develop a superstitial that shown the car main attributes. We thought on talking about the suspension which is a powerfull attribute in the country due to rough city roads and facility to cross country and highroads when people goes to the beach. We have chosen experimental interaction as Audi represent high technology.
My Role:
- Concept
- Art Direction, Design
- Animation
Project Duration:
1 Week
Awards:
- Festival de Gramado – Silver (2006)
Business Card
Project Goal:
Business Card for a Barista and Barman.
My Role:
- Concept
- Concept
- Art Direction, Design
Project Duration:
1 Week
